c. Guiding Principles

Guiding Principles for a Successful Retail Environment

1. Retailers should express their unique identity and brand on the entire tenant facade.
2. Display windows should be a prominent component of each retail facade.
3. Entry should be emphasized and easily visible to pedestrians and motorists.
4. Promote color and articulation in facade design.
5. Signage should be visible from the sidewalk and roadway.
6. Awnings and lighting should be used to provide a sense of comfort and safety for customers.
7. Where appropriate, durable awnings, canopies, and colonnades should be used to provide shade for display windows and storefront character.
8. Sustainable considerations include durable, energy efficient and low impact materials.