d. Retail Identity

Architecture

• Recessed entry
• Display merchandise and allow clear views into shops and restaurants.
• Provide a minimum of 65% transparency for storefronts.
• Transom windows above entries
• Colonnades are appropriate for ground-floor retail.
• Storefront windows will not be set back from the sidewalk.
• Retailers, whether a local or national retailer, should display distinctive retail facades.

Materials

• Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include:
  • Wood
  • Masonry
  • Glass
  • Stucco (or EIFS at 4 feet above grade or higher)
  • Stone
• Include colors and articulation in facade materials.